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Free resources to improve meta tags, deep linking, and SEO

Make your URLs more search-engine-friendly by naming them with clear keywords. (Credit: Bianca Male)

Make your URLs more search-engine-friendly by naming them with clear keywords. (Credit: Bianca Male)

In the December 11, 2013 post for Questia by Lorraine Savage, “What is SEO and why is it important for research?” Savage discussed how important SEO is to someone running a search. But it’s also important if you’re the content provider. If you’re creating an ongoing blog of your research and are trying to make sure that people in your field are noticing your work, you not only have to choose good research topics, but you have to seed your writing with keywords. Here are some tips on free resources to improve things like deep linking and meta tags. Our first tip? Check out Google AdWords keyword planner as an essential free tool to get you started. Read more

Search Engines You Should (But Probably Don’t) Know

“Ask anyone which search engine they use to find information on the Internet and they will almost certainly reply: ‘Google,’” says Charles S. Knight, Search Engine Optimizer and editor of AllSearchEngines. “Look a little further, and market research shows that people actually use four main search engines for 99.99% of their searches: Google, Yahoo!, MSN, and Ask.com (in that order). But in my travels as a Search Engine Optimizer (SEO), I have discovered that in that .01% lies a vast multitude of the most innovative and creative search engines you have never seen. So many, in fact, that I have had to limit my list of the very best ones to a mere 100.” Read more