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Tips for writing a research paper on advertising effectiveness

I’m an instructor at the Rutgers Business School and I teach courses on Digital Marketing, Social Media Marketing, and Viral Video Marketing.

Times Square is a prime target for testing advertising effectiveness. (Credit: Stratabeat)

Times Square is a prime target for testing advertising effectiveness. (Credit: Stratabeat)

Let me share some tips for writing a research paper on advertising effectiveness – just to pick one topic out of more than 40 topics related to advertising that you might tackle. Read more

International education: Good research paper topics

For your education research paper, consider writing good research paper topics about education in different countries around the world.

Compare American and international education for your research paper. (Credit: Joerg Sarbach/AP Photo)

Compare American and international education for your research paper. (Credit: Joerg Sarbach/AP Photo)

Here are some term paper topics that discuss education in America versus in other countries around the world, international education, study abroad, and education in Japan and Finland. Read more

US government policy toward Cuba for your research paper

Since 1962, the U.S. has maintained a Cuban embargo in an attempt to force the government of Cuba to adopt a representative democracy for the Cuban people.

Protestors wave Cuban and American flags in the Little Havana neighborhood of Miami, Fla. on April 25, 2000. (Credit: Charles Trainor Jr, Miami Herald)

Protestors wave Cuban and American flags in the Little Havana neighborhood of Miami, Fla. on April 25, 2000. (Credit: Charles Trainor Jr, Miami Herald)

On Wednesday, December 17, 2014, President Obama issued a statement saying that U.S. government policy would change toward Cuba and diplomatic relations would expand. The unfolding events will make a great subject for a research paper. Read more

Term paper topics from Exodus: Gods and Kings

The holiday epic Bible movie, Exodus: Gods and Kings, from over-the-top director Ridley Scott, offers good research paper topics. The Hollywood movie tells the story of the Hebrew Moses who entreats Pharaoh Ramses to let the 600,000 slaves in Egypt leave as free people.

"Exodus: Gods and Kings" retells the story of Moses. (Credit: Screen Rant)

“Exodus: Gods and Kings” retells the story of Moses. (Credit: Screen Rant)

You could write term paper topics on the scientific explanations of the plagues and on the casting decisions Hollywood movie producers make to garner large audiences. Read more

Elections and voting rights research paper topics

Elections and voting rights provide many good research paper topics. Just a few are political campaign strategies for modern times, the definition of gerrymandering and its effects on democracy, and a history of voting rights.

The first “gerrymandered” voting district looks like a salamander. (Credit: Wikimedia Commons)

The first “gerrymandered” voting district looks like a salamander. (Credit: Wikimedia Commons)

Evolution of campaigning

One topic you can write about elections is the quickly changing environment of campaigning and ways to gauge the voting public just over the past few years. Read more

Anthropology news for your research paper

There is always new research being done in the vast field of anthropology and many resources for learning more about it.

Anthropology offers many fascinating research topic ideas. (Credit: anthropology-news.org)

Anthropology offers many fascinating research topic ideas. (Credit: anthropology-news.org)

Here are some recent discoveries and research in cultural anthropology that might make good research paper topics. Read more

Discuss politics and pigs in your next research paper

Republican New Jersey governor Chris Christie recently vetoed an animal rights bill that would prohibit the use of gestation crates for factory farmed pigs.

Gestation crates are heavily debated in politics. (Credit: Karolin, animal activist)

Gestation crates are heavily debated in politics. (Credit: Karolin, animal activist)

The veto made political news because Christie has presidential ambitions, and Iowa, the state with the first presidential caucus for the 2016 election, is a major pork producer. A good research paper topic may be to discuss politics and political decisions. Read more

Research topic: Ebola fighters named Person of the Year

A good research paper topic for your term paper could be to write about real world heroes who contribute to the greater good. For example, this year’s Time “Person of the Year” is Ebola fighters, those courageous men and women who worked with Ebola victims at the risk of their own health.

Ebola fighters named Time Person of the Year. (Credit: ABC News)

Ebola fighters named Time Person of the Year. (Credit: ABC News)

Topics for research papers could be to write about why some people sacrifice their well-being for others or how Ebola caregivers worked in regions without adequate medical supplies or political help. Read more

Musical theater research paper topics

Some good research paper topics on musical theater could be to write about the success, influence, controversy or message of various hit Broadway musicals.

"The Book of Mormon" is a great topic idea for your next musical theater research paper. (Credit: Show & Stay)

“The Book of Mormon” is a great topic idea for your next musical theater research paper. (Credit: Show & Stay)

Here are some ideas for the popularity of The Book of Mormon, controversy over Kinky Boots and the contributions of Jewish playwrights and producers to American theater and culture. There is also a directory of research databases on musical theater. Read more

Elephant poaching for ivory: research paper topics

August 2014 has the distinction of being the date when more African elephants are being killed than are being born. Ivory demand in Asia and the Middle East has skyrocketed, raising rhinoceros and elephant poaching in Africa to new levels. Education, laws and enforcement are needed. Consider elephant hunting and the new ban on ivory as good research paper topics for your term paper.

China's insatiable demand for ivory funds terrorism in Africa and Middle East. (Credit: SCMP.com)

China’s insatiable demand for ivory funds terrorism in Africa and Middle East. (Credit: SCMP.com)

The Proceedings of the National Academy of Sciences reported that from 2010 to 2012, 100,000 African elephants were killed for their ivory. Estimates are that there are 400,000 elephants left in Africa, so if the killing continues, the African elephant will be extinct by the end of this decade. Read more