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Colleges use data mining to achieve student advantage

Algorithms support the data mining process. (Credit: Jupiterimages/Getty Images)

Algorithms support the data mining process. (Credit: Jupiterimages/Getty Images)

Spurred on by the problems of high student debt, colleges and universities in the past few years have resorted to data mining to improve academics and college GPA and to increase their graduation rates. Student advantage spikes after schools guide college students toward a degree program that will better help them graduate.

We all know we’re leaving a data trail, on our Facebook page, in our Google dealings, at Starbucks and through our credit card transactions. Now colleges and universities are using “big data” to decide what degree you should get. In an effort to derail failing students and put them on a path more conducive to passing and flourishing, colleges are employing data gathering systems to record freshmen’s Likes, clicks, scores and answers. Read more