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Advertising and public relations term paper topics

Some good research paper topics are to discuss current advertising and public relations techniques in the digital age.

Find out more about advertising and public relations. (Credit: CN.edu)

Find out more about advertising and public relations. (Credit: CN.edu)

High profile companies and organizations like Apple News, NASA and Victoria’s Secret have devised creative ways to distribute ads and news, which you can write about for your research paper. Read more

Tips for writing a research paper on advertising effectiveness

I’m an instructor at the Rutgers Business School and I teach courses on Digital Marketing, Social Media Marketing, and Viral Video Marketing.

Times Square is a prime target for testing advertising effectiveness. (Credit: Stratabeat)

Times Square is a prime target for testing advertising effectiveness. (Credit: Stratabeat)

Let me share some tips for writing a research paper on advertising effectiveness – just to pick one topic out of more than 40 topics related to advertising that you might tackle. Read more

Comparative advertising is a good argumentative research paper topic

Are you searching for a good argumentative research paper topic? Well, I’d argue that comparative advertising may be your last, best hope.

Dunkin Donuts versus Starbucks is a great example of comparative advertising. (Credit: Brand Synario)

Dunkin Donuts versus Starbucks is a great example of comparative advertising. (Credit: Brand Synario)

Advertising is the most important and most effective way manufacturers or service providers can get their message out to the public, in other words, to the consumer. The only way consumers will know about a product is through the company’s advertising. Read more