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Tips for writing a research paper on advertising effectiveness

I’m an instructor at the Rutgers Business School and I teach courses on Digital Marketing, Social Media Marketing, and Viral Video Marketing.

Times Square is a prime target for testing advertising effectiveness. (Credit: Stratabeat)

Times Square is a prime target for testing advertising effectiveness. (Credit: Stratabeat)

Let me share some tips for writing a research paper on advertising effectiveness – just to pick one topic out of more than 40 topics related to advertising that you might tackle. Read more