Subliminal messages in advertising
Have you ever noticed the arrow in the FedEx logo between the letter E and the letter X? This is an example of subliminal advertising and many major companies use subliminal messages in their logos or ads. In subliminal advertising, hidden signals or messages are placed in advertising intended to pass below (sub) the regular boundaries of perception.
These messages may come in various forms such as images, text, and even songs, and advertisers hope that people will unconsciously process them in product ads or in propaganda. Read more