The merging of elements from commercial marketing and social psychology resulted in a theory called Social Marketing Theory. In addition to selling a product or service, social marketing also sells the social advantage of the product or service.
Social marketing is a relatively new form of marketing; it was seen as a possibility in the 1980s and 1990s and was advanced in the 2000s. It is flexible and the way it is utilized can depend on the company that uses it. Learn more about its usage here as well as how to discuss it in your next business research paper. Read more