In our ongoing series of “how-to” posts, we wanted to alert those students studying the social sciences how they can take advantage of Questia’s large database of content to conduct quantitative research.
We at Questia continue to pursue our goal of providing high quality, scholarly books, articles, journals and when it comes to quantitative research, we make no exception:
- More than 11,000 full-text online books across a wide range of subjects
- Nearly seven thousand academic journal articles
- Nearly two thousand magazine articles
- More than one thousand newspaper articles
For example, on social sciences you’ll find 32 thousand books, 8,000 + academic journal articles, 4,000+ magazine articles, and 5,000+ newspaper articles, including more than 100 encyclopedia articles. If you’re studying quantitative models in marketing research, Questia has 8,000+ books, 7,000+ academic journals, 22,000+ magazine articles, and 25,000+ newspaper articles.
Sourcing qualitative and quantitative data can help you in your research. Today’s major brands are routinely conducting quantitative research in order to better understand their customers. For example, games giant Sega is currently monitoring the long-term brand performance and positioning for one of its games, looking at its strengths among its core target audience and the competition. According to Lucy Rolf, senior European research executive, “it’s important for us to move more towards quantitative research, ensuring we get a long-term detailed view of audiences.”
If you are in the midst of conducting quantitative research as part of your studies, you can find and cite high-quality, scholarly articles and books in the Questia digital library. We’re making available a list of excerpts from books below that tackle various topics through a quantitative methodology. Enjoy!
Book title: A Tale of Two Cultures: Qualitative and Quantitative Research in the Social Sciences. Contributors: Gary Goertz – Author, James Mahoney – Author. Publisher: Princeton University Press. Place of publication: Princeton, NJ. Publication year: 2012.
This book analyzes quantitative and qualitative research in the social sciences as separate cultures. The authors repeatedly discovered ways in which qualitative and quantitative researchers vary in their methodological orientations and research practices.
Book title: Making History Count: A Primer in Quantitative Methods for Historians. Contributors: Charles H. Feinstein – Author, Mark Thomas – Author. Publisher: Cambridge University Press. Place of publication: Cambridge, England. Publication year: 2002.
Authors Charles H. Feinstein and Mark Thomas focus on three principal objectives: Provide an elementary and very informal introduction to the fundamental concepts and techniques of modern quantitative methods; help students understand and interpret the content and terminology of statistical packages available for computers; appreciate how using case studies and other examples of quantitative methods can open up new of an enquiry and can supplement and strengthen other methods of research.
Book title: Mixing Methods in Psychology: The Integration of Qualitative and Quantitative Methods in Theory and Practice. Contributors: Zazie Todd – Editor, Brigitte Nerlich – Editor, Suzanne McKeown – Editor, David D. Clarke – Editor. Publisher: Psychology Press. Place of publication: New York. Publication year: 2004.
Qualitative methods are a growth area in psychology. Few books have attempted to bridge the gulf between the newer qualitative methods and the older quantitative methods used in psychology and social sciences. It is the aim of the authors to explore some of these issues around the qualitative-quantitative divide in psychology, looking at both the theoretical and practical considerations of a mixed-method approach.
Book title: Quantitative Models in Marketing Research. Contributors: Philip Hans Franses – Author, Richard Paap – Author. Publisher: Cambridge University Press. Place of publication: Cambridge, England. Publication year: 2001.
Authors Philip Hans Frances and Richard Paap present the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings.
Book title: Social Work Research and Evaluation: Quantitative and Qualitative Approaches. Edition: 7th. Contributors: Richard M. Grinnell Jr. – Editor, Yvonne A. Unrau – Editor. Publisher: Oxford University Press. Place of publication: New York. Publication year: 2005.
Contributors Richard M. Grinnell Jr. and Yvotte A. Unrau continue to emphasize how the goals of social work are furthered by the research process. This book is the longest standing and most widely adopted text in the field of social work research and evaluation. It provides social work students with a rock-solid foundation for future statistics courses, program evaluation courses, and case-level evaluation courses.